Hello world! I'm Nuno
Lead Product Designer making complex SaaS products feel simple and trustworthy, with AI as a creative tool.
The Story Behind the Count
Adding data visualisation to a privacy product so members can see how their online accounts change over time and decide what to do about it.
View case study
From a Filter to a Place
Giving four kinds of digital account their own identity, so a filtered table and a stranded page became four destinations the product could reason about and act on.
View case study
From Solo to Shared
Designing multi-user collaboration for a no-code data platform: workspaces, roles & permissions, and invitation flows for teams working on shared data workflows.
View case study
Fixing the Funnel
Redesigning the pet shopping journey, from category browsing to checkout, turning a leaky funnel into a cleaner buying experience that measurably grew revenue.
View case studyA slice ofwhat made me
From watercolors with photocopies to data bending digital formats with artistic intent. I grew up mixing media. Experimentation was my first design tool. That curiosity led me to product design, where the challenge is still the same: find what holds together underneath the noise, and build something that feels as good as it works.
Eight-plus years across ecommerce, enterprise, government, and startups, but SaaS is where I've focused. Subscription products demand a particular kind of rigour: users come back every day, habits form around your decisions, and nothing stays invisible for long. That includes the things that shouldn't be there: patterns that erode attention or trust, fail accessibility, or quietly work against the person using the product. Humane design and good design aren't separate concerns.
The AI shift in SaaS makes that more true, not less: the problems that still need solving just got considerably larger.